I finished reading the first marketing book, Purple Cow. The book is truly remarkable and gives a lot of food for thought. He gave a talk at google about the subject, which also brings up some extra points. It’s a good teaser for the book but I think one will appreciate it even more if one has read the book beforehand.
While working on a business plan for our project at iola, it has become apparent that none of us have a good deal of relationship with marketing so I have been looking around the net for some tips/books. In my so far very limited study I have found a list of recommended books from Martin Thorborg (sorry the reviews are in danish, but the books aren’t). If you know any good ones please don’t hesitate to either write me or write a comment 🙂